Bet 365 Front

bet365 Stadium

The bet365 Stadium is an all-seater football stadium in Stoke-on-Trent, Staffordshire, England and the home of EFL Championship club Stoke City. The stadium was previously called the Britannia Stadium but was renamed on 1 June 2016 when the club entered into a new stadium-naming-rights agreement with its parent company, bet365. It has a capacity of 30,089 following the completion of expansion works in 2017.

The stadium was built in 1997 at a cost of £14.7 million as a replacement for the Victoria Ground. Former player Sir Stanley Matthews' ashes were buried beneath the centre circle of the pitch following his death in February 2000; he had officially opened the stadium on 30 August 1997.

Club Factfile

  • NAME: Stoke City
  • NICKNAME: The Potters
  • FOUNDED: 1863
  • TRADITIONAL COLOURS: Red and white
  • LOCAL RIVALRY: Port Vale

Ground Factfile

  • CAPACITY: 30,089
  • RECORD ATTENDANCE: 30,022 (v Everton 17th March 2018)
  • ADDRESS: Stanley Matthews Way, Stoke-on-Trent ST4 4EG
  • YEAR OPENED: 30 August 1997
  • CONSTRUCTION COST: £14.7 million
  • PITCH SIZE: 115 x 74 yards


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Ground Information

The all-seater Bet365 Stadium holds 28,383 supporters, although this has been reduced to 27,500 due to segregation.

The main West stand consists of two tiers of seating which house 7,357 spectators, plus all the Stadiums corporate and media facilities. The L-shaped Boothen and East stands hold 6,006 and 8,789 people respectively whilst The South Stand, used mainly for away support, holds 4,996. All 3 stands are on one level and offer fantastic views.

Away fans

Visiting supporters are housed in the separate Big AM South Stand at one end of the ground, where up to 4,800 supporters can be accommodated. The views and leg room are excellent from all areas.

The concourse is adequate and there is a large selection of refreshments available. For any derby games or matches expecting trouble there is a sectioned off area to keep home and away fans apart.

Away pubs

Harvester Pub/Restaurant. Next to the stadium is a Holiday Inn and a Harvester Pub/Restaurant that do allow in away fans and has Sky Sports. Longton Rugby Club, which has two bars also showing SKY Sports.

Car Parks & Public transport

Car parking at the stadium costs £5. Nearby Harvester pub/restaurant across the road from the stadium costs £10 to park there. Just off Sir Stanley Matthews Way is a Power League complex that allows parking at £4.50 per car. Nearby on Eastern Rise is Longton Rugby Club which also has parking available at £5 per car.

Alternatively, there are still some parking spaces at various commercial sites between the old Michelin Car park and the site of the old Victoria Ground. Bear in mind though that if you do park in this area then allow a good 20 minutes to walk (mostly uphill) to the stadium.

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